Brand Identity | Collateral | Website
SyzyGen creates and execute innovative HR strategies that boost employee efficiency, engagement, and productivity at healthcare and non-profit organizations.
Design Challenge:
Design and marketing challenge: build a brand from startup to scale to meet client needs by showcasing service offerings while creating a space for lead nurturing to capture interest. Client had specific color choices in mind yet gave creative freedom to reimagine both digital and physical presence.
Understanding the Company:
Before embarking on the logo design process, it is crucial to delve into an in-depth understanding of the contracting company. To accomplish this, we start with researching and gathering insights about their industry, history, anticipated target audience, and curating their unique selling points. This comprehensive knowledge enables us to create a logo that encapsulates their brand identity.
Feedback and Collaboration:
As we develop different variations of brand elements across digital and physical platforms, we actively seek feedback and collaboration to ensure we are hitting the right mark. Concepts are then tested and iterated on with full client participation in the process.
Mobile First Design:
For the website in particular, it was important that the client have a mobile-first optimized site. Utilizing and underlying framework from an initial design concept, we made sure to focus on content and lead generation, ensuring that prospects got to the right information quickly and easily, creating more spaces for inbound requests through succinct calls to action and ease of use.
Finalization:
Multiple rounds of testing ensured that the site functioned seamlessly and aligned across channels. Jupiter Grove continues to consult and collaborate with the client for further tweaks and optimization opportunities as the brand continues to evolve across all digital and physical channels.