McLean Contracting

Design Challenge:

Designing a logo for a growing contracting company that is clean, modern, and impactful while utilizing a simplistic black-and-white color palate requested by the client. The goal was to create a logo with dual functionality that could function as a lockup on its own, or be separated into a singular logo mark for signage, business cards, or vehicle wraps.

Understanding the Company:

Before embarking on the logo design process, it is crucial to delve into an in-depth understanding of the contracting company. To accomplish this, we start with researching and gathering insights about their industry, history, anticipated target audience, and curating their unique selling points. This comprehensive knowledge enables us to create a logo that encapsulates their brand identity.

Concept Development:

Drawing inspiration from the contracting company's services, we brainstorm logo concepts that embody strength, professionalism, and reliability. Incorporating elements such as tools and construction-related imagery allows us to represent their industry expertise visually while being conscious of the simplicity desired in the final end product.

Typography and Color Palette:

To further enhance the logo's impact, we carefully select typography and color schemes that align with the company's image. Utilizing bold, sans-serif fonts conveys solidity and durability, while an elegant serif font might emphasize the company's commitment to quality craftsmanship.

Iterative Design Process:

With our initial concepts, typography, and color palette in hand, we embark on the iterative design process. Sketching and refining various options ensures that each iteration is a step closer to conveying the contracting company's brand essence.

Feedback and Collaboration:

As we develop different logo variations, we actively seek feedback and collaborate with the contracting company's team. This feedback loop helps align our design strategy with their vision, integrating their valuable insights into the evolving logo concepts.

Finalizing the Logo:

Ultimately, after several rounds of revisions and refinements, we arrived at the perfect logo that resonates with their desired goals and outcomes. This refined design is a result of our dedication to capturing the essence of their brand and showcasing their professionalism and expertise in their industry.