EQTY2023: A Summit for Health Justice
EQTY2023 sought to explore the past, present, and future of health equity. The Summit convened an audience of over 300 healthcare leaders, changemakers, community advocates, social reform advocates, and more, from across the country seeking to advance health equity in their communities.
We brought esteemed speakers to the EQTY stage for an immersive day to inspire, share their expertise, and showcase the latest innovations around health equity.
Contributions
End-to-end project management, from initial consultations with internal stakeholders and management to post-mortem team wrap-up
Lead cross-functional teams, set project objectives, create timelines, and allocate resources to ensure the successful execution of marketing campaigns and initiatives
Conceptualized and created 360 promotional messaging plans, including social media and efficient email communications strategy
Data-driven insights to guide performance
Communicate regularly with senior management, providing updates on project progress KPIs and presenting recommendations for enhanced marketing initiatives to capture a broad reach.
Managed and mentored the marketing team, providing guidance, support and fostering a collaborative work environment.
Oversaw and guided design direction for the overall project to ensure brand consistency
Event and stage direction during the event
At A Glance:
Inaugural summit hosted by the HEA and BMC Leaders
EQTY will encompass a day-long, action-oriented networking and conversations centered around next practices in healthcare
Four panels will tackle discussions centered around closing the gap across various inequities in the communities we serve, highlighting actionable goals to address social determinants of health
3-panel discussions supported with curated videos produced by marketing in partnership with Health Equity Accelerator leadership teams.
Marketing Support:
Project management
Website landing page build aimed at inbound inquiry and content curation
Creative direction and overall design
Lead nurturing emails for direct outreach
Social media promotion and day-of support
Day of event photography (day of)
End-to-end video production, inclusive of pre and post-production, reviews, and interview scheduling
Physical signage, including window wraps on location, step-and-repeat, retractable banner stands, stage dressing, wayfinding, and promotional imagery